PURSCHOEN stands for high-quality cashmere accessories that impress with on-trend designs, variety, and exceptional quality. The brand combines a keen sense of style with a responsible approach to materials, setting new standards in the premium accessories segment.

MONOKI created a clear brand identity that authentically reflects PURSCHOEN’s uniqueness. Within the brand strategy, the brand essence was strengthened by emphasizing the distinctive combination of premium cashmere and modern design. The brand design translates this story into a consistent visual language. In addition to the logo, typeface, color scheme, imagery, and design system were defined to ensure strong recognition and underscore the brand’s quality. This positions PURSCHOEN as an elegant, contemporary brand with high visibility.