LUETHEN Ground + Building is Hamburg’s first address for land and real estate brokerage. With market expertise, negotiation skills, and a strong network, LUETHEN elevates projects to the next level — always delivering maximum value for its clients.

MONOKI successfully guided LUETHEN in developing a strong brand identity. From brand story and claim to brand design, we created a distinctive brand personality that positions LUETHEN as a market leader. The rollout of initial communication measures ensured a targeted launch that inspired both clients and employees alike.