“Friends of C. is a digital agency of Arvato SCM Solutions with a clear focus on e-commerce, POS digitalization, as well as mobile and loyalty strategies.

MONOKI developed an independent brand identity that unites technological expertise with a human touch. At the center of the new appearance stands a striking logo that brings together the three core values — Commerce. Courage. Code. — in a clear visual form. The brand design is defined by clarity, dynamic elements, and strong recognition. It is complemented by an expressive imagery style that adds depth and emotional resonance. The result is a distinctive, consistent brand identity that conveys the vision of Friends of C. across all channels — from digital applications to classic print media.”