ClimaClic is Germany’s first environmental lottery, directly supporting climate protection projects — transparent, effective, and sustainable. The brand makes climate action tangible and creates a new form of participation.

In close collaboration with Burda Direct, MONOKI developed a holistic brand identity that highlights ClimaClic’s innovative character. During a focused brand workshop, the brand essence, positioning, and target groups were sharpened. From brand strategy, naming, and story to the visual identity, a strong and forward-looking brand was created. The brand design — defined by a natural color palette, modern typography, and an emotional visual language — translates the brand values into a consistent and recognizable visual system.