Friends of C. is a digital agency of Arvato SCM Solutions with a clear focus on e-commerce, POS digitalization, and mobile and loyalty strategies.
MONOKI developed a distinctive brand identity for this purpose, uniting technological ambition and human attitude in equal measure. At the center of the new brand presence is a striking logo that brings together the three core values Commerce. Courage. Code. in a clear visual form. The brand design is characterized by high clarity, dynamic elements, and strong recognizability. It is complemented by an expressive visual world that gives the brand additional depth and emotionality. This creates a distinctive and consistent brand presence that consistently conveys the vision of Friends of C. across all channels – from digital applications to traditional print media.
