As part of a comprehensive international reorganization, Expedia brought together leadership and sales teams from the Americas, EMEA, and APAC regions for a joint leadership event. The goal was to create clarity, align the team around a shared strategy, and generate renewed trust and a sense of new beginnings following a period of change.
Based on the event’s motto and within Expedia’s existing brand guidelines, MONOKI developed a distinctive visual event identity. A central key visual gave rise to a consistent brand experience that extended across presentation design, an animated intro movie, badges, and additional event media. In this way, a strategic message became an emotional experience that made the change tangible, strengthened team cohesion, and underscored the international character of the event.
