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How strategic brand management drives premium positioning

CANDULOR — Swiss premium quality in dental prosthetics since 1936. For the relaunch of this heritage brand, CANDULOR chose MONOKI as its trusted partner.

Since 2015, MONOKI has been supporting the company with brand management, brand design, and communication. With the claim “Create the best” and an updated corporate design, we developed a clear brand identity that unites tradition with innovation. The product portfolio was also visually aligned with the new brand strategy. Since 2017, MONOKI has additionally supported CANDULOR’s digital processes and campaigns — a partnership that continues to deliver lasting impact.

Candulor corporate design – geometric brand pattern in yellow, pink, black and grey with claim "High End Only"
Hand holding smartphone with the Candulor mobile website – product page XPLEX Family
Candulor website screenshot with headline "Candulor. High End Only." and dental technician at work
Candulor Tooth Lines Anteriors product packaging with denture assortment
Smiling man looking at his smartphone in a bright environment
Candulor XPLEX Base blank in salmon pink with product labelling
Candulor magazine open with report on the 13th International KunstZahnWerk Award
Candulor business card and letterhead on pink background with geometric brand pattern
Candulor corporate design – geometric composition in yellow, pink, black and grey

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Let’s Set Up a Meeting

header candulor-relaunch
How strategic brand management drives premium positioning

CANDULOR — Swiss premium quality in dental prosthetics since 1936. For the relaunch of this heritage brand, CANDULOR chose MONOKI as its trusted partner.

Since 2015, MONOKI has been supporting the company with brand management, brand design, and communication. With the claim “Create the best” and an updated corporate design, we developed a clear brand identity that unites tradition with innovation. The product portfolio was also visually aligned with the new brand strategy. Since 2017, MONOKI has additionally supported CANDULOR’s digital processes and campaigns — a partnership that continues to deliver lasting impact.

Candulor corporate design – geometric brand pattern in yellow, pink, black and grey with claim "High End Only"
Candulor website screenshot with headline "Candulor. High End Only." and dental technician at work
Hand holding smartphone with the Candulor mobile website – product page XPLEX Family
Candulor Tooth Lines Anteriors product packaging with denture assortment
Smiling man looking at his smartphone in a bright environment
Candulor XPLEX Base blank in salmon pink with product labelling
Candulor magazine open with report on the 13th International KunstZahnWerk Award
Candulor business card and letterhead on pink background with geometric brand pattern
Candulor corporate design – geometric composition in yellow, pink, black and grey
Love It? Want more?
Let’s Set Up a Meeting