Three established life science companies, one shared future: with the merger of Biognosys, PreOmics, and biocrates under the umbrella of the Bruker Group, the task arose to develop a new shared identity from three strong brands. The goal was a brand presence that visibly showcases scientific excellence, innovation, and collaboration while preserving the individual strengths of each company.
MONOKI developed the strategic and visual foundation of the new brand, from brand strategy, brand story, and claim to logo, brand design, and design system. The result is a consistent brand presence that brings the merger to life and conveys the new identity internationally across all relevant touchpoints.
